HOW:
DocTV will shoot a demo of the Doctor explaining different procedures on camera as well as demonstrating the use of different products. This demonstration will be looped for endless playback on a DVD, a monitor and DVD player will be installed in the Doctors offices, where the demo will be playing throughout the day.
DocTv offers monthly maintenance and replacement copies by request. The initial cost covers equipment, installation, pre-production, video shoot, and post-production.
BENEFIT:
- The Doctor saves time by having the products and procedures explained ahead of time.
- The demos help the patient understand the benefits of the products and can better identify with the cases highlighted in this demo.
- Patient is made aware of certain conditions and solutions, which helps promote better communication with the Doctor.
- The sales of these products will increase.
- It will allow Doctors to see more patients during the day.
PROCESS:
PRE-PRODUCTION:
Interview with the Doctor, so the demo can focus on his/her specialty and help identify their interests, objectives and media plan.
PRODUCTION:
Shoot day: Doctor must be present to shoot his/her introduction and ending, and some cut-a-ways. The Doctor does not need to be present during the product demo shoot, this stage can be shot separately.
The footage will be edited and a DVD master will be produced.
MARKETING:
This demo may also be added to a website, or provided for any type of promotional event.
Doc TV also tailors print, viral, internet media outlets. Based on final contract each media plan will include the appropriate phases in the final production schedule
RESULTS:
- Time saving
- Strategic Media
- Increased Sales
- Convenience
- Informed Patients