What is DocTV

DocTV was created by Hans Huebner who saw the necessity created by time constraints; that Doctors faced when explaining the use of procedures, prescriptions or products to their patients. Along with Teresa Bara who adds a strong advertising background to the company, DocTV has become a unique marketing tool that enhances better awareness by the patient, of the Doctors’ practice introducing their ideas and specialties.

Time is a premium for Doctors who are sometimes behind schedule or feel pressure by professional or personal obligations to handle other needs during the day; DocTV will help anticipate the explanations, questions and solutions of the products and procedures they are recommending through a more visual approach of the use and result.

For these professionals DocTV is the solution to lengthy first time explanations, and will result in an immediate comprehension of the use, and results of the products the Doctors recommend to help their patients improve; as a result they will see better understanding by the patients and an increase in their sales. It is a simple and direct media plan with immediate results and benefits.

WHY:

The patients are typically sitting in the waiting room from anywhere between 10 to 30 or more minutes, therefore they are a captive audience absorbing the content they are seeing on screen as their Doctor explains procedures and products before the consultation! It also gives the patients important information ahead of time, which helps create a more spontaneous dialogue with the Doctor. This system helps save a lot of time during the busy day so he/she can focus on other important issues, as well as opening additional time slots for more patients.